After a century of failed policy, marijuana prohibition is finally coming to an end. The Arcview Group is the top investment and research firm for the booming cannabis industry.
I’ve been working on projects with Arcview since they were founded in 2010. After raising an investment round, and being featured in the national media almost daily, Arcview asked for my help to tighten up their brand and roll it out onto a new website.
Before creating a visual design system, I helped the Arcview team hone in on their core brand story and personality.
Arcview's previous website wasn't communicating their value and impact, so I set out to change that. In addition to designing the new site, I also crafted the narrative & copy, determined the information architecture, and managed the project.
Arcview's market research has been featured in nearly every major national news outlet. I developed a consistent yet flexible design system so that their reports would look as impressive as the data they contain.