Micah Daigle
Strategist, Designer, Writer, System-Nudger
Screen Shot 2017-11-09 at 7.47.47 PM.png

Marijuana Majority

CASE STUDY

Screen Shot 2017-11-09 at 7.47.47 PM.png

BRAND
LOGO
IDENTITY SYSTEM

STORY
WEBSITE
QUOTE CAMPAIGN

 
 
 

Background

By 2012, longtime marijuana legalization advocate Tom Angell had noticed a consistent trend in polls: while most Americans supported reforming marijuana laws, they falesly believed that they were in the minority for doing so.

Meanwhile, an increasing number of prominent people from across the political spectrum were speaking out against prohibition, so Marijuana Majority was formed with a simple message: if you support change, you are not alone.

The brand, website, and campaign I crafted led to millions of people seeing that message.

 
 
 

The Brand

‣ Logo

The Marijuana Majority logo features a dynamic mark. Its three green layers are intended to change periodically as poll numbers grow in support of policy change...

Screen Shot 2017-11-10 at 9.42.13 AM.png
 
 
 

The Story

‣ Website

The website tells a clear, powerful story about the growing public support for marijuana law reform. Click the image below to see the interactive prototype.

 

‣ Quote Campaign

I designed a digital campaign that motivated hundreds of thousands of people to share images that featured pro-reform quotes from famous people. 

 
 
 

The Love

Screen Shot 2017-11-10 at 1.03.51 PM.png

“Micah helped us build our brand, site, and content in a clean and beautiful way that communicates our ideas very clearly.

 

We haven’t spent a dime on advertising, but millions of people have seen our content because it’s designed in a way that makes people want to share it.”

TOM ANGELL
FOUNDER & CHAIRMAN
MARIJUANA MAJORITY